Coca-Cola to launch cold-activated cans

  • Coca-Cola's cold-activated cansPhoto courtesy: AFP RELAXNEWS/ Coca-Cola

(Relaxnews) - Coca-Cola is set to release a new line of cold-activated cans that lets consumers know when their bevvy is cold enough to drink.

It’s an idea borrowed from the playbook of beer brand Coors Light, which unveiled the thermochromic ink technology years ago.

Here’s how it works: When the can reaches about 8C (46F), a trio of ice cubes etched inside the silhouette of a drinking glass will change from silver to blue indicating that it's chilled and ready for consumption, reported trade publication Bevnet.com.

The new packaging was unveiled at a conference of the National Association of Convenience Stores in Atlanta this month.

The cold-activated cans were also sold at 7-Eleven stores earlier this year in an exclusive partnership with the convenience chain.

It’s the latest packaging innovation out of the soft drink giant. This summer, to play on their global tagline “Share Happiness,” the company introduced a line of cans that could be divided in half by twisting and pulling apart.

In France and the UK, bottles and cans were likewise emblazoned with the most popular first names in each country in a bid to personalize products.

In other news, Coca-Cola announced plans to add another product to the already crowded liquid enhancer market with Minute Maid Drops, billed as the only water flavor enhancer made with real fruit juice.

Minute Maid Drops is set to debut next year and will join other Coca-Cola brands that have drop-versions of their beverages such as Vitaminwater and Dasani.

Kraft Foods also has a portfolio of liquid enhancers that includes MiO and Crystal Light Liquid.

Copyright (AFP RELAXNEWS), 2013.