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Smartphone ownership, usage to reach critical mass in Malaysia: Nielsen

KUALA LUMPUR, May 8 (Bernama) -- A new study by global information and measurement company Nielsen has showed that smartphone ownership and usage is expected to reach critical mass in Malaysia within the coming year.

In a statement today, it said the smartphone penetration rate was at 27 per cent as of the first quarter this year, with 36 per cent of local mobile users aged between 25 and 34 owning a smartphone.

The Nielsen 2012 Smartphone Insights study, which surveyed 35,000 mobile users in 23 countries, showed that out of 58 per cent Malaysian mobile users who were likely to upgrade their phones in the next six months, 79 per cent of them plan to buy a smartphone.

The study also pointed to the growing importance of applications as a key selection criteria for user in purchasing a smartphone, whereby more than 35 per cent claimed that availability of a wide choice of apps, carried the most weight in their choice of model, Symbian, with its long-established presence in the mobile phone industry acquired 34 per cent of local market share in terms of smartphone Operating System (OS) brands in the first quarter of 2012.

Android finished a close second with 28 per cent, followed by iPhone OS (18 per cent) and Blackberry OS (11 per cent).


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