KUALA LUMPUR, Dec 10 (Bernama) -- Budget Airline, AirAsia Bhd, won the Brand of the Year Award at the Media Agency of the Year (AOY) Award in Singapore Wednesday.

The airline said the AOY award recognised inspired brand leadership, management excellence, outstanding business performance and overall achievements in the Asia-Pacific advertising and communications industry.

It was awarded the honour for its constant innovations and bold ideas in branding campaigns and advertisements to achieve marketing success, the low-cost carrier said in a statement.

Despite the global economic donwturn, AirAsia continued to embark on numerous branding campaigns which not only became the industry's benchmark, but also led the way to demonstrate aggressive branding efforts essential to keep the brand relevant, alive and fresh especially during challenging times.

"As a young airline, we are elated with this win as it is an important recognition to our tireless efforts in bringing the AirAsia brand to the forefront," said AirAsia Regional Commercial Head Kathleen Tan.