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Philippines: Filipino Students Win Asian Viral Video Contest


MANILA, PHILIPPINES: A group of students from the University of the Philippines Diliman has taken the top prize in an Asia-wide viral video contest, beating groups from Thailand, India, Singapore, and Indonesia.

The UP students, composed of nine Fine Arts majors, won US$5,000 in cash for the competition. They had previously won another $2,000 in December 2007 for a local competition that decided who would represent the Philippines at the Asia-wide level.

In an interview, the group's director, Jaime Quiano, said he gathered together nine of his friends and classmates to compete in the local contest in which they had to present a storyboard idea to competition organizer Sony Ericsson. These are Clarence Santos, Lilli Beth Gelvezon, Cathlene Samiano, Pocholo De Villa, Marius Talampas, Emmenuel Carandang, Frank Magalona, and Joseph Torrijos.

The competition required participants to create one-minute long videos that poke fun at a fictional beverage called "Shake Pop," which represents the Shake Control feature in Sony Ericsson's latest Walkman mobile phone lineup.

The feature lets users skip audio tracks by shaking their Walkman phone back and forth.

"After we won the competition, we were given an additional $2,000 as production budget to create the viral video. It took us one day to create the first video, then another one day for the re-shoot," Quiano said.

The group shot their video at a dimly lit street in the Escolta district in downtown Manila. The clip involves a big, balding bully who forcibly takes a "Shake Pop" bottle from a child. Unfortunately, the bully shakes the bottle too much, causing it to burst and knocking him off his feet. The child then draws a chalk line around the knocked-down bully before walking away.

The Philippines' entry can be viewed on Youtube. (By ALEXANDER VILLAFANIA/ The Philippines Daily Inquirer/ ANN)

MySinchew 2008.08.04

 

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