QSR BRANDS hopes to set up four Kentucky Fried Chicken (KFC)outlets a year in Phnom Penh. This is given the robust growth of the city's tourism industry, said chairman MUHAMMAD ALI HASHIM.
He was reported in the local press on Apr 29, 2008 saying that four outlets would be set up by end 2008 with a totalinvestment of US$1m. ALI said the Company would subsequently expand to other populous cities such as Siem Reap and Sihanoukville.
He added that QSR obtained the franchise to operate KFCrestaurants in Cambodia last year through its 46.79% associate company KFC HOLDINGS (M).
QSR is the operator of 489 KFC outlets in Malaysia, Singapore, Bruneiand Cambodia. It is also the franchisee for Pizza Hut.The new outlet is operated by KAMPUCHEA FOOD CORP, a joint-venture company set up by QSR; CAMBODIAN INVESTMENT AND DEVELOPMENT COMPANY, THE ROYAL GROUP OF CAMBODIA cl and investment holding firm RIGHTLINK CORP.
QSR has a 55% stake in the joint-venture company while THE ROYAL GROUP and RIGHTLINK each has 35% and 10% interest.
On when the new outlet would break even, ALI said hopefully, in a year. Currently, overseas operations contribute 30% to QRS